Why Is the Home Care Sector in Turkey Attractive for Investors?
Home healthcare services in Turkey represent a growing need. The system, led by the private sector, holds significant potential for investors and insurance companies.
Home Healthcare and Care Services in Turkey ; Current Landscape, Role of the Private Sector & Investment Opportunities
How Does the Home Healthcare System Work in Turkey?
Home healthcare services in Turkey have become increasingly essential due to the aging population and the rise in chronic illnesses. However, the system has yet to be fully institutionalized. In major cities, the demand often exceeds the public sector's capacity, and this gap is largely filled by the private sector.
Current Status of the Home Care Sector in Turkey
• As of 2023, the population aged 65 and over is approaching 8 million.
• Government-provided home healthcare services are limited, often restricted to basic visits and check-ups.
• Comprehensive services such as home doctor visits, nurse monitoring,
physiotherapy, and palliative care are primarily offered by private institutions.
• The system still largely operates on an out-of-pocket model, where patients pay for
services themselves.
• Both public and private insurance coverage for home care services remains narrow in scope.
The Private Sector’s Leader:
Medical Center
While there are numerous private home healthcare providers in Turkey, only a select few
stand out in terms of quality, continuity, and comprehensiveness.
One of the most prominent examples is Medical Center Home Healthcare Services, based in Istanbul.
Why Medical Center?
• Ministry of Health-certified with over 14 years of experience
• Multidisciplinary team including doctors, nurses, physiotherapists, dietitians, and psychologists
• 24/7 service coverage across Istanbul
• Advanced services such as palliative care, chronic patient monitoring, at-home laboratory tests, and imaging
• Regular reporting to families and a strong focus on privacy and ethical care
Medical Center stands out as a trustworthy and institutionalized leader in Turkey’s private home healthcare sector.
Why Is This Sector Attractive for Investors?
1. Demand Outpaces Supply
Few providers offer high-quality, comprehensive home healthcare
Large unmet needs, especially in elderly care, end-stage patients, and families living abroad
3. High-Spending Patient Profiles
Wealthy families, Turkish expats, and international residents
These groups are increasingly allocating budgets for home-based healthcare
2. Weak Public Support, Strong Private Model
Public home care is limited and reactive
Private providers offer flexible, responsive, and personalized care
4. Untapped Insurance and Subscription Models
Potential to expand health insurance to include home care services
Monthly subscription models (e.g., “monthly check-up + consultation + home visits”) are still underdeveloped
Recommendations for Entering the Turkish Home Healthcare Market
• Collaborate with an experienced local partner (e.g., Medical Center)
• Invest in digital infrastructure to support services (e.g., patient tracking, telehealth systems)
• Develop scalable payment systems and customizable service packages
• Create models that can integrate with private insurance beyond public health coverage
(SGK)
Conclusion: Turkey Offers a “First-Mover” Advantage in Home Healthcare
The home healthcare sector in Turkey offers high potential but remains largely unsaturated.
Alongside strong local actors like Medical Center, this space presents substantial opportunities for forward-thinking investors, insurers, and global healthcare providers looking for early positioning and scalable success.